Friday, October 26, 2018

18A - Create a Customer Avatar

My customer avatar is somewhere between an 18-35 year old woman who is tired of seeing the abuse of guns leading to mass shootings. She watches the news, stays up to date with politics, and has children or is thinking about having children/adopting sometime in the near future. She wants to be able to protect herself, her family, and all the lives of innocent others from people that are owning/operating guns for all the wrong reasons. She drives a black or silver Honda accord sport 2015. She is most likely a Democrat or she is able to see both sides of political parties, she also despises Trump being our president. Her hobbies include surfing the web for information on what's happening in todays society, watching the news every night after work, taking her children to school and soccer practice, and hanging out with her neighbors/friends.

I have a little bit in common with my customer avatar, we both want to protect our families, friends, and all the other innocent lives out there from gun abuse and mass shootings. I enjoy watching the news with my parents and keeping up to date with what's going on in our society. Although, I am not a democrat, I see both views equally. I drive the same car, and I hope to have a family and children of my own in the future. I believe it is not a coincidence I see myself in this avatar because after all I am the one who created it, came up with my idea, and the targeted customer segment.

6 comments:

  1. Hey Emma, your customer avatar looks great. I will also comment that you have a very detailed post and you at least have clear thoughts on who your products and services will reach. I believe this was the very point of this assignment for you to have an idea of who your customers will be and i can see from this post that you understood that. Great post!

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  2. You were very descriptive with your avatar which made it easier to understand the target customer. It was clear to see what kind of person your avatar was and the type of things they enjoy doing. It related to your product very well and it made you understand why they would chose to support the service you are creating.

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  3. Emma, great picture of you avatar. It shows how much you understand about your customer and who you are projecting them to be! Your relationship to them is great, which shows that you identify a need that more than one person needs. Great job!

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  4. Hi Emma! Great job painting the picture of who your customer avatar is, you gave great detail! The avatar you made is great too, I loved having a picture of what she looked like in my head as your described her hobbies and lifestyle. I definitely see a large audience that fits into this similar customer background who would be very interested in your entrepreneurial idea. Good job!

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  5. Hey Emma! You did an outstanding job of creating a custom avatar that was really easy to draw up and imagine in someones head. I definitely see this avatar previewing the success that is to come when focusing on customers for your business venture. Keep up the great work.

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  6. Great job on creating an avatar, with your thorough description and specific details I can easily identify and relate to certain areas of your avatars personality. I personally relate to your avatar in the fact that I am tired of seeing gun abuse and mass shootings and want to keep myself and loved ones safe like many others. How specific you got with your avatar made it easy for me to relate and envision them. Overall very good job.

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